Writing a marketing Strategy

Your marketing strategy is a high level document which might cover a few years and your plan details how you will execute the strategy; it will generally be detailed and cover a shorter time period.  NB even some of the expert sites seem to get muddled by the terms strategy and plan and you will sometimes see a strategy referred to as a plan.  If you google “how to write a marketing strategy” you will find lots of articles and examples.  Here a couple of the best:

  1. A good overview of how to write a Marketing Strategy from Zoe Amar.
  2. For a more in depth view of writing a marketing strategy here a “7 Steps to creating your best marketing plan ever” – this is definitely an outline for a strategy document though, not a plan!

It’s great to have a strategy and a plan since these can really help guide you in what you should be saying, when you should be saying it and how you should be getting it out there.


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Mailchimp – your main social media!

One of the most (if not the most) social media channels without doubt is your email.  Via email you have direct access to your supporters.  This should be one of the first things you set up when you start a charity if you are going to communicate at all on line.  There are other email management systems but Mailchimp is free for up to 2,000 subscribers and gives you lots of great functionality.

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